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21 August 2018
At Kiwi Property, we’ve been actively addressing the surge in demand for food experiences, reflected by the recent delivery of our dining lanes, The Brickworks and The Grove Dining District, at LynnMall and Sylvia Park. It’s also reflected in our remixing efforts across our retail portfolio and in developments, such as the new Langdons Quarter contemporary food precinct at Northlands and the sophisticated casual dining experience within the Galleria retail project at Sylvia Park.
We asked our independent food advisor, Francis Loughran, Founder and Managing Director of Future Food, why he believes food is reshaping the shopping centre environment. He had this to say:
Is it possible that the modern lifestyle destination will drop the four-letter word M.A.L.L. as it reinvents itself as a mixed-use offering featuring food, hospitality, entertainment and other experiential asset-growth segments?
Looking across New Zealand and the world, it is clear our shopping centres, malls, retail precincts – whatever you want to call them – are no longer single-purpose shopping malls, they are mixed-use spaces offering so much more than product-focused retail.
Changing customer needs and behaviours bring new opportunities to our lifestyle destinations through food, hospitality and entertainment. The ever-changing demands of consumers is one of the biggest concerns our clients have as they seek to tailor buildings, spaces and experiences fit for the modern lifestyle. Those consumer behaviours are constantly evolving. Reacting and responding to global trends and individual needs, consumers now demand a highly customised lifestyle. As people seek more ways to connect in real time and extend their social experiences, food is a big component of this.
As advisors to the retail industry, we are witnessing a number of important changes in the sector: