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Kiwi Property partners with TVNZ for lifestyle show

New Zealand’s largest listed shopping centre owner, Kiwi Property, will make its first foray into television sponsorship, partnering with TVNZ to deliver the fashion and beauty segment in season two of lifestyle programme ‘Kiwi Living’.

Karl Retief, Kiwi Property’s General Manager Retail Portfolio, said: ‘This is a real step change in our approach to retail marketing. We are looking to promote our shopping centres with broader exposure to consumers by leveraging the strength of our brand nationally ‘ Kiwi Living delivers to this perfectly.’
The fashion and beauty segment of Kiwi Living, to be hosted by New Zealand-born former international model and TV personality Kylie Bax, will help everyday Kiwis look and feel their best, featuring products that can be found at Kiwi Property’s shopping centres.

In addition, through April and May 2016, Kiwi Property will instigate its first national fashion campaign, to be known as ‘Style Me’, working with renowned stylist Angela Stone to offer free 30-minute styling sessions for customers across all of its shopping centres.

The Kiwi Living segment and Style Me campaigns will be complemented by Kiwi Property’s social media channels, which will allow consumers to recreate the looks shown through retailers at each Kiwi Property centre.

Kiwi Property has been around for more than 20 years, and owns six shopping centres and two large format retail centres. Its sponsorship agreement with TVNZ will see product from Kiwi Property shopping centres feature across Kiwi Living.

Kiwi Property owns Sylvia Park and LynnMall shopping centres in Auckland, Centre Place in Hamilton, Northlands in Christchurch, North City in Porirua and The Plaza in Palmerston North. It also owns Sylvia Park Lifestyle and Westgate Lifestyle, two large format retail centres in Auckland.

Mr Retief said: ‘We are really excited to be partnering with Kiwi Living to help New Zealanders to keep up with the latest fashions. A little help to work out what look works best for you can be all you need.’

Kiwi Property’s increased focus on national retail campaigns follows the launch of its new company brand in December 2014, which places emphasis on the company’s track record of delivering excellence in both retail and workplace experiences.

Mr Retief said Kiwi Property was interested in finding even better ways to deliver rewarding experiences for both its customers and retailers.
‘In December, we launched New Zealand’s largest ever augmented reality campaign to bring some additional Christmas cheer to our shoppers and increase foot traffic for our retailers. Over the 22 days of the campaign, more than 40,000 customers interacted with our animated Christmas characters,’ said Mr Retief.